Small Business Saturday = Shrewd Marketing for American Express
This week, Small Business Saturday will be held, once again, the day after Black Friday. I originally wrote about Small Business Saturday in December 2010, the year American Express launched the “movement” as they call it, in support of shopping independent businesses as capitalism companion to the holiday shopping frenzy. Without question, Small Business Saturday has become wildly successful over the last three years, with over 3 million Facebook likes and more than 400 orga