Rise in Consumer Power Center Stage at NMX
Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception of their brand. Consumer is king not only because collectively they will share their opinions about you on social media—be it positive or negative—but also through their own blogs and forums. The playing field has been democratized like never before, which cuts both ways for companies: Brand advocates will do your work for you with zero mar