Confessions of a Marketer: 3 Buying Sins We Commit
Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s honored on the 10 most hated companies in America list. The majority of the top 10 are popular and profitable, including McDonald’s and Wal-Mart. Ironic or par for the course? For me, I’m a hater of Comcast’s horrible customer service, erratic connection, and dominance on an industry, yet I still pay that hefty “Triple Play” bill each month. Admit