
Turning a Daily Deal From One Night Stand to Long-term Relationship
Research shows that getting a deal has no financial or social status boundaries—it’s a human thing. We love the thrill of scoring savings, especially for something with higher perceived value or item we crave—cue the dopamine. According to Mark Ellwood, author of “Bargain Fever,” consumers should never pay full price for anything anyway. Nowhere is that living proof more so than on daily deal sites like Groupon, Living Social, and the myriad of me-toos, now a staple of our on