Humor Me: Advertisers Go to Extremes to Break Through Web Clutter
Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is that a worldwide online audience expects über-enterainment with a daily diet of funny cat videos, humor web sites, and mini-mockumentaries. That’s why it was only a matter of time before brands took notice and started serving up funny on April Fools’ Day too. In fact, the past few years has seen an Olympic-size competition to see which brand