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Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade magazine, anyone?) But online sponsored content is a bit more dangerous in such prolific quantities. Why? It’s more than a hoodwink; it confuses consumers expecting unbiased articles, whether they care or not. Sponsored content has seen explosive growth in the past few years due to the expansion of digital publishers, coupled with news outlets despe

So what were the stickiest marketing trends this year? And will we even be talking about them next December? Or will we be saying “That was soooo 2013.” Same time next year or 15 minutes over?  Absolutely here to stay. Content is not only king; it is queen, offspring, and grandbaby. In fact, the content supply/in-demand ratio is clearly weighted towards overabundance, assisted by hordes of talented online writers working for cheap or free, and smarter mechanisms to distribute