
What Becomes of Content in 2015?
Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade magazine, anyone?) But online sponsored content is a bit more dangerous in such prolific quantities. Why? It’s more than a hoodwink; it confuses consumers expecting unbiased articles, whether they care or not. Sponsored content has seen explosive growth in the past few years due to the expansion of digital publishers, coupled with news outlets despe