BeTwixt by Twitter No More: Quick Start Guide For Small Businesses
1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who they follow. Also, go through your mind’s Rolodex, what businesses and columnists you “like” on media outlets, Facebook, LinkedIn contacts, what mags you receive via email. But be wary of following too many people initially and also remember that your Twitter page can be seen by anyone. If you are following @SPANX, everyone else can see it