
Newbie Does Content Marketing World: The Good, the Bad, and the Orange
This is not a top 10 takeaways listicle. Or a shameless crop of speaker quotes to get retweets. This is a story of a thrifty writer who went to Content Marketing World in Cleveland, the apparent “Capital of Content,” thanks to doubling down on promo codes. It was everything—and nothing I expected. Cult of Orange Kool-Aid If you didn’t know this by now, the Content Marketing Institute LOVES its orange. A lot. I urge you to bring shades if you go to CMW. Be prepared for hordes