Blog

Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right, and why? I’m happy to say a lot of brands are doing it right. General Electric, Whole Foods, Home Depot, to name a few. They are going beyond Facebook and social across multiple channels. People are turned off by seeing the same content on all platforms. Take Home Depot, for instance: With 160K followers, they are continually updating and ma

“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree with this statement? Judging by the presentations at New Media Expo (NMX) earlier this month, the answer should be a collective “yes”. Here’s why non-marketing is the new black, and the time to adopt is now. Real. Human. Interaction.: The rise of consumer democracy born on social media is now being raised on all the tent poles of marketing. Whe

Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception of their brand. Consumer is king not only because collectively they will share their opinions about you on social media—be it positive or negative—but also through their own blogs and forums. The playing field has been democratized like never before, which cuts both ways for companies: Brand advocates will do your work for you with zero mar