Janice CubanJul 31, 2010Traditional Marketing Does Not ExistIf I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...
Janice CubanJul 2, 2010Taking a Marketing Cue From The IKEAs of the WorldLook at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a...
Janice CubanJun 4, 2010DIY Design: The Death of Creativity?Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...
Janice CubanJan 27, 2010True Green or Greenwashing: Buyer BewareSomething more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...