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QR Codes Should Be Banned Until They are Easy (and Worth It):  Everyone and their marketing mother was talking about QR (Quick Response) codes in 2011 as if they were going to reach Facebook proportions, but it’s clear now that their stickiness factor is weak (by the way if you don’t know what a QR code is my point is made). Several reasons they haven’t taken off: (1) Many people still do not know what they are (2) When they do, motivation is not high enough to scan the code

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my business office would be located at the top floor of a fancy San Francisco building instead of my small condo. I even heard this phrase  as part of “common knowledge” last year on a phone interview for a job from someone squarely in the internet space. Makes sense given his world revolved around ecommerce. For fun, I made the case for other forms o

Look at any marketing textbook, business book or PowerPoint at a marketing conference and you’ll see different definitions of what a company brand is, but they all look familiar. First the brand focuses on the external: the symbols such as the logo, colors and other physical attributes of the company, and then the layers are peeled away to reveal core characteristics like personality and qualities that embody the brand- what you want people to think and feel when they engage

The beginnings of online events in the late-1990s consisted of webinars (also known as eSeminars) and web casts, straightforward attempts to port the live experience to the computer. They haven’t changed much over the years and are still used by many companies to launch products, educate consumers, soften PR problems and more. The significant changes in online events are the dazzling technologies such as telepresence meetings and virtual events – marketers now have even more