
So What’s So Wrong About Product Placement in Films? The Good, The Brand, and the Ugly
I was half-watching “Kindergarten Cop” at my gym last week. Rest assured I was a captive audience as it was the only thing on the TV. One of the scenes is Arnold Schwarzenegger taking a plane – Alaska Airlines to be exact – just shown long enough to see and short enough not to think why this is still on the screen. This was 1990, but a blip in the radar of movies with commercial product. Flash-forward to 2011. With product placement and tie-ins around for decades and firmly