Janice CubanFeb 23, 2014Companies Marketing Technologies to Public Schools: But Who is the Real Customer?This week I’ve turned the writing reins over to my father, Larry Cuban. He and I sometimes banter about the similarities in marketing to...
Janice CubanJul 30, 20123 Ways to Keep Email Fresh in Fast-Changing Times1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...
Janice CubanMar 27, 2012Curation Nation: It’s Time for Some Free ThinkingIt’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...
Janice CubanJul 31, 2010Traditional Marketing Does Not ExistIf I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...