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In my last blog, I wrote about how great LinkedIn is—and I stand by that. It is by far the best online business networking tool out there and has added many useful capabilities in 2012. Taking its cue from the best of social media and sporting a more user-friendly interface and page design, LinkedIn is on a roll. But as with everything, there is always room for improvement. Here are four annoying features LinkedIn should fix before continuing to add new products. #1 Better Ac

1) Mobilize for mobility The biggest change in email behavior is how people view their in box:  since January of this year, opening email on mobile devices has increased 80 percent, according to a Litmus Study. These numbers are only expected to rise. Ways to get to your readers wherever they are: Keep text short, punchy and focused on the CTA: Channel your best inner editor to get points across in a concise, engaging way and make the CTA prominent. And remember, only the sub

1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who they follow. Also, go through your mind’s Rolodex, what businesses and columnists you “like” on media outlets, Facebook, LinkedIn contacts, what mags you receive via email. But be wary of following too many people initially and also remember that your Twitter page can be seen by anyone. If you are following @SPANX, everyone else can see it

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the people who really fueled all the excitement was the collective “me” who enjoyed the dim limelight telling the world what “we” are doing, where “we” are going, what “we” are thinking via Twitter, Facebook  and other social media. In fact, any marketing would be impossible without their participation. But it seems like our oversharing culture also