The Work

WEBSITE

SC Labs

SC Labs is a top cannabis testing lab. With its rebrand, a legacy site is transformed to a modern destination that highlights their high-touch services, industry reputation, and information tools.

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COLLATERAL

BALANCE 

BALANCE offers a variety of financial wellness services but needed a relatable way to showcase how it helps. Focusing on consumer challenges and the company's solutions, clients can see pathways to financial success.

ANNUAL REPORT

Applied Materials

Applied Materials' corporate social responsibility report highlights sustainability, community, and foundation efforts. Communicating successes is key to their long-standing reputation as an industry leader.

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BRANDING

Atlassian

Atlassian is a leader in team collaboration tools, but maintaining one brand voice in its job listings was a challenge. The company transitioned to a consistent recruitment approach to reach its potential candidates.

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WEBSITE

Hitachi

Tech giant Hitachi rebranded its site to change their perception from global elder to digital transformation leader. With a new, fresh brand voice and messaging, content targets current and future-forward customers. 

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UX WRITING

Microsoft

Yammer is a popular business collaboration platform in the Office 365 Suite. Blending legacy design with rolling web and mobile changes, the brand voice needs to be spot-on for a consistent user experience.

CASE STUDY

Eltropy

Start up Eltropy offers a cloud-based sales and marketing platform adaptable to many industries. Highlighting customers' success across verticals amplifies its potential and customer flexibility.

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BLOG

ThisMoment

ThisMoment provides a powerful digital storytelling platform that connects brands with their target audiences. To bring their value prop alive, the blog focuses on marketing challenges, results, and insights.

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Get periodic info on my upcoming book, new blog posts, and more.
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© 2020 Janice Cuban