Updated: Jul 5, 2019
Ever wonder why some of freelance writing projects go smoothly and others sink like the Titanic? Peek inside our brain with some first-hand insights that will help your content hit the nail on the head – instead of the last one in the coffin.
Be a Great Partner
Collaboration is key in content development. We don’t automatically flow words together without effort. We rely on the best information to create that fabulous writing for you. We do our part by getting all the materials to the job done, including asking smart questions and confirming details. Your part? Help us close the understanding gap, like legacy knowledge or a relevant back-story, so we don’t risk missing the mark. Say, for instance, I’m the second writer you hired for this job. Why didn’t that first engagement work out? How can we improve this one?
Chart the Course
Set expectations about the project – that means the schedule, reviews, logistics, milestones and any “gotchas” along the way (um…we may add in a new product at the end). Most of these questions can be answered with a project plan – even a loose one. Schedules change but at least we’ll have a roadmap. For example, a recent website client didn’t include all the players for early reviews, so near final copy, major changes were required. That added up to wasted time, resources, and money for everyone.
No “Sh*tty First Draft”
Writer Anne Lamott aptly stated the truth about first drafts years ago and it won’t change – mark my words (sorry couldn’t resist). By the time you see our work, we’ve put a Herculean effort to make it the best it can be – but we do expect changes. It’s rare that the first time you see a document it will be “perfect” and require nary an edit. We can pine for this utopian scene but don’t expect it (that’s why it’s called Utopia, people). We are prepared to revise and get constructive criticism. Those writers who can’t deal should pick another career. Which leads us to the next tip…
Show Me, Don’t (Just) Tell Me
The way you review matters: Slap-dash or vague verbal comments will produce a sub-par result. “This paragraph doesn’t work” isn’t specific. Why? What’s the issue? If the tone of the document is off, that’s one thing, but if there are parts you want to change, be clear and note it on the document, email, or whiteboard – anything. But know that verbal feedback can sometimes be tricky to interpret. A former client would not review documents in writing as she was “too busy.” The result? A protracted review loop with misunderstandings and ad hoc changes all along the way. Bottom-line: Clarity early saves time later.
Sometimes mid-way or at the very end (see “gotchas” above) someone, somewhere decides that this document needs to serve another purpose, the messaging has changed, or a response to a competitor should be weaved in (and of course deadline hasn’t changed). Hopefully, the entire document doesn’t have to be scrapped, but sometimes that’s the reality. Know that we will likely need to add to the budget and schedule if it’s not baked in. Small changes? Fine. A rewrite is a whole different animal. We’ll be fair and work with you on this, but know there is a difference between revisions and starting from scratch.
Circle-Slash Whiney Writers
Occasionally, there is a piece of content that just doesn’t work – period. Maybe the CMO jumped in and forced a paragraph that changed everything; or a success story wasn’t all that impressive; or the blog post is watered down because too many people got their hands on it. None of these situations is anyone’s “fault,” but they do need to be resolved. Moments like this can also be a breeding ground for misunderstandings and delays. Writers take a lot of pride in what they do and will help solve the issue if we can. But ultimately it will be your decision, knowing we’ve done our best work and it’s out of our hands. Though difficult, this is the life of a freelancer. The end result may not be our perfect ending, but it’s yours – and we have to accept that and walk away.
Freelance writing projects are an intimate exchange of partnership, jumbled words, and moving parts that can churn out a great result – or turn into a failure to launch. The best outcome? That the content serves the purpose, it will be read by your audience (and shared too!), oh, and you get well-deserved kudos. The beauty is that we can learn something from each engagement – about you, ourselves, and how to improve our writing for future projects.
Oh, and one more thing of beauty – that you’ll call me back for your next project.