8 Ways to Deliver a Punch to B2B Writing 👊
Fact: writers rarely get trained for B2B technology writing, it just kind of happens. You deliberately or accidentally fall into a tech company, breath in all their communications, the bytes and bites, brand style guide (if they even have one), and somehow it all comes together. Rinse and repeat for next company. But no matter how much writing experience under your belt, it doesn’t mean you’re cranking out good, compelling writing – that task requires a more Herculean effort.