Four Ways to Maximize “Minimalist” Marketing
Familiar with the tiny house, declutter, and downsizing trends? Then you may have heard of the “Minimalist” movement too. The concept has...
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Janice Cuban
- Nov 8, 2016
Five Marketing Takeaways From This Crazy Presidential Election
And make no mistake: it’s been difficult to find positive aspects of this grueling election season, but marketers take heed: we’ve been...
Janice Cuban
- Apr 12, 2016
LinkedIn Tries to Wiggle Out of Its Work Khakis
Think fast: what social networks do you expect girls in bikinis, political statements, and religious rants? Facebook…Instagram…LinkedIn....
Janice Cuban
- Jan 10, 2016
7 Ways to Better Marketing in 2016
#1 Get off the training wheels articles Dear content experts: We know that images are processed 60x more than text. We also know that...
Janice Cuban
- Jan 3, 2015
What Becomes of Content in 2015?
Sponsored Content, aka Native Ads This kind of promotion has been around for ages in other forms (corporate advertorial in trade...
Janice Cuban
- Sep 30, 2014
Confessions of a Marketer: 3 Buying Sins We Commit
Buying from brands we hate: For me (and millions of others), Comcast is No. 1 when it comes to brand loathing. Unsurprisingly it’s...
Janice Cuban
- May 31, 2014
The State Of Content With Martin Jones
Let’s start with the content marketing trend for companies. We know thousands of companies are doing it, but who actually gets it right,...
Janice Cuban
- Mar 31, 2014
What Marketers Need to Know From Ad:Tech San Francisco
The Advertising Industry is Stronger Than Ever (But Still Inefficient) To begin with, the number of exhibitors at ad:techSF nearly...
Janice Cuban
- Jan 26, 2014
The New Age of Non-Marketing
“Marketing should be an effortless act of informing, conversing, and engaging with your customers, not selling to them.” Do you agree...
Janice Cuban
- Apr 10, 2013
Humor Me: Advertisers Go to Extremes to Break Through Web Clutter
Times have changed a lot since that day at Sun, but April Fools’ Day pranks are still a staple in many cultures. The difference now is...
Janice Cuban
- Mar 19, 2013
BlackBerry’s Uncertain Trajectory: This Time It’s Personal
I have been wanting to write about BlackBerry for a long time and figured the only way it would happen is when Research In Motion,...
Janice Cuban
- Jan 16, 2013
Rise in Consumer Power Center Stage at NMX
Consumers Now Own Company Brands: Social media has forever disrupted business-as-usual for companies that want to shape market perception...
Janice Cuban
- Jan 1, 2013
Corporate Marketing Commandments for 2013
Since the world didn’t end on December 21, it is appropriate to bow down to our gods and beg forgiveness for some of the most egregious...
Janice Cuban
- Aug 19, 2012
I am Mommy Blogger: Hear Me Sell
“No pink for my child!” said my sister Sondra before her baby shower. “OK OK” I said. And this was just the beginning of motherhood...
Janice Cuban
- Jul 30, 2012
3 Ways to Keep Email Fresh in Fast-Changing Times
1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...
Janice Cuban
- Jun 14, 2012
JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided
When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...
Janice Cuban
- May 4, 2012
Womens’ Cosmetics Claims Really Get Under My Skin
I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...
Janice Cuban
- Dec 29, 2011
2012 Marketing Wishes and Caviar Dreams
QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...
Janice Cuban
- Jun 6, 2011
Cracking the QR Code for Marketers
I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...
Janice Cuban
- Feb 22, 2011
Can Safeway Be Sued for Stupidity?
That’s why I was surprised and intrigued by the class-action lawsuit this month by two women joining forces with the Center for Science...
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