
3 Ways to Keep Email Fresh in Fast-Changing Times
1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email on mobile devices has increased 80 percent, according to a Litmus Study. These numbers are only expected to rise. Ways to get to your readers wherever they are: Keep text short, punchy and focused on the CTA: Channel your best inner editor to get points across in a concise, engaging way and make the CTA prominent. And remember, only the sub