Janice CubanJul 30, 20123 Ways to Keep Email Fresh in Fast-Changing Times1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...
Janice CubanJun 14, 2012JCP Rebrand Disaster: Failure To Launch Could Have Been AvoidedWhen I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...
Janice CubanMay 4, 2012Womens’ Cosmetics Claims Really Get Under My SkinI have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...
Janice CubanMar 27, 2012Curation Nation: It’s Time for Some Free ThinkingIt’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...