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3 Ways to Keep Email Fresh in Fast-Changing Times
1) Mobilize for mobility The biggest change in email behavior is how people view their in box: since January of this year, opening email...

Janice Cuban
Jul 30, 2012


JCP Rebrand Disaster: Failure To Launch Could Have Been Avoided
When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...

Janice Cuban
Jun 14, 2012


Womens’ Cosmetics Claims Really Get Under My Skin
I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...

Janice Cuban
May 4, 2012


Curation Nation: It’s Time for Some Free Thinking
It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

Janice Cuban
Mar 27, 2012


BeTwixt by Twitter No More: Quick Start Guide For Small Businesses
1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who...

Janice Cuban
Feb 29, 2012


2012 Marketing Wishes and Caviar Dreams
QR Codes Should Be Banned Until They are Easy (and Worth It): Everyone and their marketing mother was talking about QR (Quick Response)...

Janice Cuban
Dec 29, 2011


Graphic Cigarette Warnings May Actually Fire Up Smokers
As a former smoker and occasional social smoker, I’ve always had a personal interest in the marketing of cigarettes and anti-cigarette...

Janice Cuban
Oct 4, 2011


Milk To Relieve PMS Campaign Strikes A Nerve. Period.
If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

Janice Cuban
Jul 30, 2011


Cracking the QR Code for Marketers
I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

Janice Cuban
Jun 6, 2011


Can Safeway Be Sued for Stupidity?
That’s why I was surprised and intrigued by the class-action lawsuit this month by two women joining forces with the Center for Science...

Janice Cuban
Feb 22, 2011


Free Social Media Sites Have Their Price
2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

Janice Cuban
Jan 16, 2011


Small Business Saturday = Shrewd Marketing for American Express
When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

Janice Cuban
Dec 3, 2010


Mad Men Advertisers Would Make Don Draper Proud
As most pop culture phenomenons, if you haven’t heard or watched “Mad Men” at least once, you are living in a cable-free cave. I could...

Janice Cuban
Sep 28, 2010


Traditional Marketing Does Not Exist
If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Janice Cuban
Jul 31, 2010


DIY Design: The Death of Creativity?
Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...

Janice Cuban
Jun 4, 2010


Online Event Technology Cannot Trump Human Connection
The beginnings of online events in the late-1990s consisted of webinars (also known as eSeminars) and web casts, straightforward attempts...

Janice Cuban
May 4, 2010


True Green or Greenwashing: Buyer Beware
Something more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...

Janice Cuban
Jan 27, 2010
This Ole Apple Tree Has Turned Into A Corporate Orchard
More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...

Janice Cuban
Jan 19, 2010
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