Blog

1) Mobilize for mobility The biggest change in email behavior is how people view their in box:  since January of this year, opening email...

When I first saw the wave of witty and snarky TV ads rebranding JCP from J.C. Penney, I was fascinated that an old-fashioned company...

I have become fascinated in particular with cosmetics claims that have gone over-the-top in the age of faux fillers, collagen, the rise...

It’s the golden age of “curation” and smart marketers are exploiting it to their full advantage —but consumers may be losing something in...

1) Don’t forget your homework: This may seem obvious but it’s surprising how few bother to read what friends and colleagues tweet and who...

QR Codes Should Be Banned Until They are Easy (and Worth It):  Everyone and their marketing mother was talking about QR (Quick Response)...

As a former smoker and occasional social smoker, I’ve always had a personal interest in the marketing of cigarettes and anti-cigarette...

If you blinked, you may have missed the controversy this past month over a “Got Milk” campaign “Everything I do is Wrong” which featured...

I recently got into a debate with a marketing colleague about whether people know what QR codes are and what to do with them. She works...

That’s why I was surprised and intrigued by the class-action lawsuit this month by two women joining forces with the Center for Science...

2010 was a great year for marketing folks to get back some of its mojo and play with some toys in the social media sandbox, but the...

When I heard about Small Business Saturday, held this past weekend, I thought – great – a sanctioned opportunity to acknowledge small...

As most pop culture phenomenons, if you haven’t heard or watched “Mad Men” at least once, you are living in a cable-free cave. I could...

If I had a $1 for how many times I’ve heard the rhetorical question “Is traditional marketing dead?” or purporting that it is, my...

Perhaps you’ve done it already: design a product on a web site yourself using a configurator. And then pay for it. Then it’s shipped to...

The beginnings of online events in the late-1990s consisted of webinars (also known as eSeminars) and web casts, straightforward attempts...

Something more powerful than the largest coupon, the behemoth billboard or the mega ad campaign…the marketing of green. Now you know we...

More and more as I look at the Apple computer advertisements over the past few years, I’ve wondered…are Apple and Microsoft really THAT...